Marketing on LinkedIn

Marketing on LinkedIn
Price: 
$20.00

Course Hours: 
1
Course Type: 
Self-Study
  • Description
  • Objectives
  • Materials
  • Approvals
  • System Requirements
  • General Information

There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.

After completing this course, you should be able to:

  • Recognize the benefit of LinkedIn for business focused social media marketing
  • Recall how to start a social media community on LinkedIn
  • Identify several ways to build engagement with customers using LinkedIn
  • Identify several tools that make it easier to use LinkedIn
  • Define methods of measuring the return on investment from using LinkedIn

All materials are included in this course.

 International Association for Continuing Education and Training (IACET)

Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

PC Software Requirements

  • Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher  with Windows
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player