Social Media Marketing

Social Media Marketing
Price: 
$129.00

Category: 
Course Hours: 
25
Course Type: 
Instructor Led - 4 Weeks Long
  • Description
  • Objectives
  • Outline
  • Materials
  • Approvals
  • System Requirements

Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success. 

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

After completing this course, you should be able to:

  • Define social media and ways to utilize it in your business
  • Discuss the importance of social media marketing for businesses
  • Recall the top social media networks and how to use them for marketing purposes
  • Identify ways to use social media for advertising

Social Media Marketing Module 1
Importance of Social Media and Marketing with Facebook

Marketing is one of the hardest things to do right when it comes to running a business. Our first module will discuss the importance of marketing with social media. We’ll also jump right in and start examining the social media platforms that can be used, such as Facebook. We’ll describe how to establish Facebook for marketing purposes and how to use different components of Facebook, such as analytics and live.

  • Why Social Media Marketing is Important
  • Choosing the Proper Social Media Site
  • Establishing Facebook for Marketing
  • Creating Facebook Ads
  • Facebook Analytics and Facebook Live

Social Media Marketing Module 2
Marketing with YouTube, Instagram, Twitter, Pinterest

Our second module discusses how to properly market and advertise with YouTube, Instagram, Twitter, and Pinterest. We’ll describe how to live stream on YouTube and how to use paid ads. We’ll also examine how to use Instagram correctly, how to optimize your Twitter account, and marketing ideas on Pinterest.

  • Advertising with YouTube
  • Paid Ads on YouTube
  • Marketing with Instagram
  • Optimizing Your Twitter Account
  • Marketing Ideas on Pinterest

Social Media Marketing Module 3
Marketing with Snapchat, LinkedIn, Google+, Reddit

This module discusses how to advertise and market with Snapchat, LinkedIn, Reddit, and Google+. We’ll describe how to use your LinkedIn profile to market yourself, how to set up circles in Google+, how to use Google Hangouts, and AdWords. Finally, we’ll look into paid ads on Reddit and how to plan your Reddit posts.

  • Advertising with Snapchat
  • Advertising with LinkedIn
  • How to Get Google Plus to Work for You
  • Google Hangout
  • Finding the Right Spot on Reddit

Social Media Marketing Module 4
Marketing with Tumblr, Quora, Periscope, Goodreads, Flickr

In the last module of this course, we cover some lessor known social media platforms. We discuss how to create a fantastic Tumblr blog, how use Quora for marketing, how to use Periscope correctly, and how to work with Goodreads. Finally, we cover how to use Flickr for marketing.

  • Making Your Tumblr Blog Outstanding
  • Using Quora for Marketing
  • Running a Quality Periscope Session
  • Working with Goodreads
  • How to Use Flickr

Ed4Online is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!

 International Association for Continuing Education and Training (IACET)

Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

 

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.

 

PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2007 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

 

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player
  • Courses that include a CD-ROM or DVD may require an external drive and Parallels software to view.